"The greatest art
in the world is the art of storytelling."
-
Cecil B. DeMille, Filmmaker and Founder
of the Hollywood film industry
Everyone
tells stories in everyday life.
Whether
you think of yourself as a storyteller
or not, you tell people what happened to you – be it over a long phone
conversation or in a Facebook “status” update. How profoundly are you engaged
in such activities? Jeremy Hsu notes in The
Secrets of Storytelling: Why We Love a Good Yarn (Scientific American,
August/September, 2008) that personal stories and gossips make up 65% of our
daily conversations! It is not surprising that human history is nothing but a
series of stories. When told correctly, these stories can teach us lessons,
give us insights into a variety of concepts, or entertain us. Every story serves a purpose, even if to
simply relay a message. Without history,
without chronicled stories, mankind would never learn from its mistakes, would
never dream to emulate past heroes, and would never see anything but the
now. We would be clueless to the past,
and therefore helpless for the future.
Scriptures
such as the Vedas and the Bible’s Old Testament spoke of men and women, of
events and lessons learned that occurred many, many years before they were
written. A majority of the books relied
on solid resources for their writings.
What were these resources?
Stories. People witnessed events,
heard the stories and kept them alive through word of mouth. They told their friends, families and
communities about the events, and a chain was formed, one link, one
storyteller, at a time. Shakespeare’s plays and sonnets weren’t meant to be
published, but his status became legendary once they were. He was known as a great storyteller to many
of his close friends, but soon became immortalized in the works he
produced. From a young street rat in
London to being the greatest writer in the English language and the world's
pre-eminent dramatist, he made his mark on literature forever. How did he do it?
Storytelling.
Steve
Jobs was famous for his keynotes. Whether launching new products or making an
announcement, Jobs would agonize for hours over the details of his
presentations. People were amazed at his
ability to craft a narrative, to create and maintain suspense and to deliver a
solid message. It wasn’t dazzling
special effects or crazy props.
It was
storytelling.
The
history of storytelling comprises stories of all varieties: myths, legends,
fairy tales, trickster stories, fables, ghost tales, hero stories, and epic
adventures. Passing down over generations, these stories reflect the wisdom and
knowledge of early people. There are stories explaining important but often
confusing events and natural disasters at those early times, e.g., fire,
storms, thunder, floods, tidal waves, lightening etc. It was common for people
to believe in the stories of gods, which bound them to a common heritage and
beliefs. In fact, it is believed by most historians and psychologists that
storytelling is one of the many things that define and bind our humanity.
Humans are perhaps the only animals that create and tell stories. Wikipedia defines
storytelling as the conveying of
events in words, and images, often by improvisation or embellishment. Stories
or narratives have been shared in every culture as a means of entertainment,
education, cultural preservation, and instilling moral values.
Don’t you
want to know how it all began?
Stories
predate our recorded history. As human civilization evolved, the art of captivating
audience through stories transformed. However, our desire to tell and hear
stories has remained unchanged. Today, stories are woven into the fabrics of
our societies and culture. Movies, books, music, news media, religions, architecture and
painting, you name it, and the influence of storytelling can be seen in all
aspects of our life. Proliferation of video games has given rise to the new
genre of interactive storytelling. The storytelling history is quite ancient,
lost in the fog of time. Nobody knows when the first story was actually told. Thirty
four thousand years ago, in a large cave in Southern France, an artist used
pigment to create some of the first known paintings. Herds of bison, charging
rhinos, leaping gazelle – the animals, some of them now extinct, were rendered
in startling detail. However, these were not simply portraits. The animals were
interacting with one another – and interaction is story. The artist was a
storyteller.
During
Mesolithic era (10,000 to 4,000 B.C.), storytelling through rock art emerged in
Europe, Africa, Asia, Australia and the Americas. The notable among these rock
paintings are the ones found in Bhimbetka, India. These
mostly depict groups of humans engaged in hunting, dancing and various other
rituals, as well as everyday activities. When closely examined, these early
murals actually followed very simplistic series of events in their narratives. Fast
forward to 700 B.C. The first printed
story, the epic of Gilgamesh, was created and began to spread from Mesopotamia
to other parts of Europe and Asia. The
story was carved on stone pillars for all to see and share. In the 200s B.C.,
Aesop’s fables were documented, which continue to teach life lessons even today. Aesop lived in the 500s B.C., but his stories
were remembered for centuries through oral tradition. Isn’t that amazing? Oral storytelling was so powerful and people
remembered Aesop’s tales so well that even 300 years later the stories were
revered enough for mass consumption. Around the time Aesop’s fables were being
popularized in the West, Jataka Tales,
a collection of some 550 anecdotes and fables depicting earlier incarnations of
Gautam Buddha, was being incorporated into the canon of sacred Buddhist
literature in the East. Storytellers of that era discovered fables to be the
appropriate vehicle to encapsulate ideas that were timely and appealing and to
be more amusing than tales. Fables turned out to have lasting appeal because of
their many interpretational levels and because their heroes are reflections of
ourselves.
Stories
have been carved, scratched, painted, printed or inked onto wood or bamboo, ivory
and other bones, pottery, clay tablets, stone, palm-leaf books, skins
(parchment), bark cloth, paper, silk, canvas and other textiles. More recently,
stories are being recorded on film and stored electronically in digital form. Oral
stories continue to be created by impromptu storytellers, as well as committed
to memory and passed from generation to generation, despite the increasing
popularity of written and televised media in much of the world. Modern
storytelling has a broad purview extending beyond history to encompass personal
narrative, political commentary and evolving cultural norms. Some believe that
the origin of storytelling may have come across as an excuse for failure.
Perhaps stories were used as ways to calm the fears or doubts of a family. As
families grouped with other families and formed clans, the storyteller, who was
good at telling heroic events or other important events of the tribe began to
reach position of respect and power. People found them interesting and began to
listen to them. The priest, the judge and the ruler were perhaps the earliest
to use this craft with efficacy. The ability to tell stories effectively and
memorably was a valuable skill.
Why? As wars were fought and
valiant deeds were done, people needed a way to remember them. Instead of simply stating what happened,
stories began to emerge as a way to preserve the raw emotions of the actual
event. Storytelling days became important in social calendars.
Before
man took to writing, he had to rely on his memory to learn anything. For this,
he had to be a good listener. A good storyteller could easily find an audience,
eager to devour every exciting bit of information in the stories. These stories
were also shared with others in faraway lands, when people traveled. And when
they returned home, they brought with them exciting new tales of exotic places
and people. In order for stories to live on, they must appeal to human
emotions. Thus, the art of storytelling rely on sound, rhythm and repetition of
words to paint word pictures. A story can only be told at a particular place
and time, with someone telling it and someone else listening. Since every
situation is unique, it follows that there is no unique way to tell stories. Stories
can be told from an omniscient point of view, where the person telling the
story sees and knows everything, or from a limited point of view, where the
reader only sees, hears, or knows what a certain narrator does. Some stories
use different points of view at different points in the story. Fractured fairy
tale is a classic example of storytelling. It utilizes familiar stories but
alter characters, setting, points of view or plots. The popular children
stories such as The Princess and the Pea,
Jack and the Beanstalk, or Little Red Riding Hood belongs to this
genre. Most traditional fairy tales are told by a narrator from the omniscient
view point but who still has a certain way of looking at things. For example,
the wolf is always “the bad guy.” But many new versions of these stories
narrate from a different point of view — for example, these are told by the
giant or the pea. If you’ve enjoyed listening and would like to try storytelling,
here are a few basic rules (according to experts).
The first
step is to find good stories. A good story has single theme which is well
defined with a good plot. With a dramatic appeal, it is faithful to source. It
should bear good characterization and be appropriate for the listeners. The
best stories often come from personal experiences. One should learn the story
as a whole, always knowing the first and last lines by heart! The beginning of
the story should set the stage, introducing the characters and the location.
One should not lose the original flavor and essence of the story while
simplifying or adapting it. Even when narrating an old and well known story, narrators
can use their imagination to make the story come across as fresh and alive. The
true storytelling art aims at keeping the storyline brief and simple and taking
the story as close as one can to the audience. Adapting to the audiences is essential
for effective storytelling, for the audience has a very important role to play.
A good storytelling involves deep interaction between narrator and listener.
However, with the attention spans getting shorter and more demanding,
storytelling has become more difficult. People
are not good at visualizing things and imagining independently. However, a
well-stimulated audience may able to use their imagination to feel, smell,
touch and listen, visualizing vivid pictures. So one’s storytelling skills
should be strong and immaculate to lock the attention of the audience
completely. A good and well-presented story is remembered long after over
others. Stories can reach well beyond their intended audiences. According to
the noted screenwriter Robert McKee, stories "fulfill a profound human
need to grasp the patterns of living—not merely as an intellectual exercise,
but within a very personal, emotional experience."
Stories
connect human race.
When
Malaysian Airlines flight 370 disappeared on March 9, 2014, the media launched
extensive coverage of the story. I, for a change, followed the news for weeks.
What drew cable subscribers like me to feast on the information coming out of
the search and rescue command post? The answer is simple. At the heart of every
issue is a human element that leads to the question: What happens next? One who
can fulfill that yearning is a storyteller. Psychologists and neuroscientists
have begun to explore the human predilection for storytelling. Why do our brains
seem to be wired to enjoy stories? And how do the emotional and cognitive
effects of a narrative influence our beliefs and real-world decisions? The
answers to these questions appear to be rooted in our history as a social
animal. We tell stories about other people and for other people. The safe,
imaginary world of a story may be a kind of training ground, where we can
practice interacting with others and learn the customs and rules of society.
And stories have a unique power to persuade and motivate for such role playing,
because they appeal to our emotions and capacity for empathy.
What are
the physiological underpinnings of storytelling? It turns out that our brain activities
are higher during storytelling engagements than when passively participating in
intellectual discourses. When we tell to others, the stories that have really
helped us shape our thinking and way of life, we can have the same effect on
them too. The brains of the person telling a story and listening to it can
synchronize, says Prof. Uri Hasson of Princeton University. Greater the
anticipatory speaker–listener neural coupling, greater is the story
comprehension. Why does the format of a story, where events unfold one after
the other, have such a profound impact on our learning? It is because our brain
is wired that way. A story, in its most elemental form, is an ordered set of
causes and effects. And that’s exactly how we think. Whenever we hear a story,
we want to relate it to one of our existing experiences. That's why metaphors
work so well with us. While we are busy searching for a similar experience in
our brains, we activate a part called insula, which helps us relate to that
same experience of pain, joy, or disgust. A simple story is more amenable to
metaphorical analysis than a complex one, hence has a greater appeal.
Self-revelatory
stories, such as those heard on the Moth Radio (themoth.org), often have
cathartic and therapeutic effects. The goal of the self-rev is the expression
and transcendence of the issue, and the transcendence might even be in the
future, but it is alluded to in the performance. These efforts are growing in
their use and application, as in Psychodrama, Drama Therapy and Playback
Theatre. We all crave stories because they allow us to sympathize with
characters. Tell your audience a story,
and you will gain their support. You
will create a following for your cause and inspire your audience to act and
believe. In your next presentation, remember the power of storytelling. Remember that even in a straightforward
business presentation, a story helps to illustrate a point better than a set of
facts. A story gives people a reason to
care about what you’re saying. They
relate to the characters, the plot and the lessons learned. They relate to your story, and therefore your
message.
So,
what’s your story?
[SUBHODEV DAS]